Weapons of mass production
Gorilla Mill, the king of the carbide jungle, needed a website as tough and sharp as their legendary cutting tools. With a catalog as massive as a silverback’s appetite, they were ready to ditch their outdated Content Management System (CMS) and climb to new heights.
Services
What We Did
- CMS development
- Custom API development
- Custom developed product calculator applications for web and mobile (iOS & Android)
- ERP integration
- CRM integration (HubSpot)
- SEO best practices
- Responsive/mobile-friendly design
A website that swings into action
We delivered a beast of a website, built on ExpressionEngine — a CMS strong enough to handle Gorilla Mill’s extensive inventory and product options. We created a custom API to fetch product info and stock levels from the ERP, and developed interactive calculators to help customers find the perfect tools without monkeying around — available online and mobile (iOS and Android). And if a part a customer is looking for is temporarily out of stock, a custom-built notification system will alert them when it’s back in stock. The result is a website so rugged and user-friendly, it’s the alpha of online experiences. Gorilla Mill’s website doesn’t just organize their business, it cements their spot as the top banana in the cutting tool industry by providing a seamless, user-friendly experience.
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